[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.27.6″ background_image=”https:\/\/mytesting123.com\/upscale\/wp-content\/uploads\/2026\/03\/bg.jpg-1.jpeg” parallax=”on” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”Michael Ribas” subhead=”Light Guidance CHPC” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0.21)” admin_label=”Hero Section” _builder_version=”4.27.6″ title_font=”Montserrat|on|||” title_font_size=”40px” title_line_height=”1.4em” content_font_size=”22px” content_line_height=”1.8em” subhead_font=”||||” background_enable_color=”off” background_color_gradient_start=”rgba(58,52,226,0.93)” background_color_gradient_end=”rgba(73,108,220,0.7)” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_color=”#6eba01″ button_one_border_radius=”0″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_color=”#ffffff” button_two_border_radius=”0″ button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” animation_style=”fade” button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″ button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_two_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ button_two_letter_spacing_hover=”2″ button_one_bg_color_hover=”#ffffff” button_two_bg_color_hover=”#ffffff” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#6eba01″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#6eba01″ button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#ffffff” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0″ button_two_border_radius__hover_enabled=”on” button_two_border_radius__hover=”0″ button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2″ button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#ffffff” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”#ffffff”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Process” _builder_version=”4.16″ custom_margin=”50px||0px|” custom_padding=”0px||0px|” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”4%” global_colors_info=”{}”][et_pb_row column_structure=”2_3,%221_3%22″ make_equal=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”78.1%” max_width=”81%” custom_margin=”0px|auto|0px|185px||” custom_padding=”0px||0px|” use_custom_width=”on” width_unit=”off” custom_width_percent=”81%” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Elevating Performance and Purpose” admin_label=”about us text” _builder_version=”4.27.6″ header_font=”|700|||||||” header_text_color=”#000000″ body_text_color=”#000000″ body_font_size=”16″ body_line_height=”1.9em” use_background_color=”off” text_orientation=”left” custom_margin=”||0px|” custom_padding=”||0px|” inline_fonts=”Abel” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_cta][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#3267a0″ header_3_font=”|700|||||||” header_3_text_color=”#3267a0″ header_3_font_size=”35px” locked=”off” global_colors_info=”{}”]<\/p>\n
Michael Ribas, a seasoned professional with a diverse background that includes engineering in the US Navy, geothermal plant construction, and championship pit crew work, found himself facing an internal emptiness despite his numerous accomplishments. Driven by a desire for self-acceptance and a passion for coaching, he embarked on a journey to help others achieve higher performance and fulfillment.<\/p>\n
Michael came to Upscale Your Business with several key objectives:<\/p>\n
1. Lack of Marketing Strategy<\/strong>: Michael lacked a clear marketing strategy to reach his target audience effectively.<\/p>\n 2. Social Media Presence<\/strong>: He needed assistance building and managing his online presence, especially on platforms like LinkedIn.<\/p>\n 3. Content Development<\/strong>: Michael struggled with creating compelling content for his website and social media.<\/p>\n The collaboration between Michael and Upscale Your Business led to significant outcomes:<\/p>\n \u2611\ufe0f Effective Marketing<\/strong>: He established a marketing strategy aligned with his audience, resulting in increased visibility and client engagement.<\/p>\n \u2611\ufe0f Targeted Audience<\/strong>: Focusing on professional racing drivers within a specific career phase allowed him to offer specialized support.<\/p>\nResults:<\/h2>\n