Brand Registry and Competitor Performance Evaluation
Trademark Guidance
Enrollment Assistance
Protecting Your Brand Identity
Infringement Solutions
Trend Analysis and Forecasting
Competitor Insights
Seller University
Maximizing Your Brand’s Potential on Amazon: A Guide to Brand Registry and Brand Analytics
Up Thrive provides complete Brand Registry and competitive analysis services to help your brand thrive on Amazon. Our Brand Registry service helps you safeguard your intellectual property by combating counterfeit items and registering trademarks. Our Brand Analytics solution offers the practical insights into customer behavior, market trends, and competitor performance, allowing you to improve listings and increase sales. Together, these services preserve and grow your brand’s presence on Amazon.
Hassle-free pathway to success
We provide you with a seamless and secure pathway, ensuring smooth and successful business beginnings.
Brand Registry Services
We guide you through the trademark registration process, ensuring you meet all requirements and assist in submitting your trademark information accurately to facilitate quick approval.
Our team handles the entire enrollment process, from setting up your Amazon Seller Central account to submitting your brand for registry as well ensure all necessary documentation is in place to expedite approval.
We develop comprehensive strategies to protect your brand from counterfeiters and unauthorized sellers.Our team monitors your brand’s listings and reports any infringements promptly.
We monitor and manage unauthorized sellers, ensuring your brand integrity is maintained. We take appropriate action, including sending cease and desist notices, to protect your brand.
We actively monitor online channels for instances of trademark infringement and counterfeit products. We handles infringement issues by sending cease and desist notices, reporting infringements to Amazon, and pursuing legal action if necessary. We develop a proactive brand protection strategy to minimize future infringement
risks.
Brand Analytics Services
We provide detailed analysis of Brand Analytics data, uncovering valuable insights into customer behavior and market trends.
Our team helps you understand key metrics and how they impact your business.
We benchmark your brand against competitors to identify strengths, weaknesses, and opportunities.
Our analysis helps you stay ahead of the competition with strategic insights.
We provide detailed demographic data about your customers, allowing you to tailor your marketing efforts effectively.
Understanding your audience helps in creating targeted campaigns that resonate.
We analyze emerging trends and forecast market changes to keep your brand ahead of the curve.
Our proactive approach helps you adapt to shifting consumer preferences and market conditions.
We track and analyze competitor search queries to identify which keywords and search terms are driving traffic to their listings.
Our insights allow you to optimize your own search terms and product listings to better compete and capture more market share.
Enhanced Brand,s Growth
Access To Advanced Marketing Tools
Access to Amazon’s Enhanced Support
Common Client Challenges and How We Address Them
Complex Enrollment Process
To ensure a smooth enrollment, we simplify this process by handling all documentation and submissions.
Trademark Issues
Clients often face challenges with trademark registration.
Our experts provide suggestions on the requirements to aid in trademark registration.
Infringement and Counterfeits
Dealing with counterfeit products and unauthorized sellers can be daunting.
Our strategic monitoring and the enforcement protect your brand’s integrity.
Data Overload
Interpreting vast amounts of data from Brand Analytics can be overwhelming.
Our insights help you make more informed decisions since they are more understandable and useful.
Staying Competitive
Clients struggle to stay competitive in a rapidly changing market.
Our competitor benchmarking and trend analysis services help you stay ahead of competitors and industry trends.
Up Thrive: Your Partner for Business Growth
Partner with Us to Unlock Your Brand’s Potential and Thrive with Our Expertise.
Frequently Asked Questions
1. How can I register for the Brand Registry with your help?
We can help you register your trademark, create an Amazon Seller Central account, and submit your brand to the registry as part of the Brand Registry enrollment procedure. We take care of all paperwork and submissions to make sure the enrolling process goes well.
2. How can we support the analysis of search queries used by competitors?
To find out which keywords and search terms are bringing visitors to our competitors’ listings, we monitor and examine their rival search queries. With our insights, you can better compete and increase your market share by optimizing your own search phrases and product listings.
3. How much time does it normally take to sign up for the Amazon Brand Registry using Up Thrive?
The length of time it takes to enroll in the Brand Registry can vary based on things like Amazon’s verification process and trademark registration. Nonetheless, we work hard to streamline the procedure and guarantee a prompt enrollment for our customers.
4. Can you help brands that market internationally registers their trademarks internationally?
Yes, Up thrive can help firms who sell internationally register their trademarks internationally. Our skilled staff expedites the registration procedure for our clients by navigating trademark rules among several jurisdictions.
LATEST BLOG
Efficient FBA Fee Calculation forIncreased Profit Margins
50% Increase in Profit Margins with Accurate FBA Fee Calculation
The packaging dimensions of your product play a crucial role in determining your profit margins. By calculating FBA fees skillfully, you can maximize your profit margins. This is how your profit margins will increase:
● Low Storage cost
● Less Shipping fees
● Controlled FBA fees
● Inexpensive Material
● Better Pricing Strategies
In this article, we will guide you through the process of calculating FBA fees for your next product, helping you to:
● Learn how to measure and calculate packaging dimensions accurately
● Determine the optimal packaging size for maximum profit
● Calculate FBA fees with confidence
By the end of this article, you will be equipped with the knowledge to calculate FBA fees efficiently, leading to a potential increase of 50% in your profit margins. Let’s get started!
What Impacts Your FBA Charges?
● Length
● Width
● Height
● Weigh
Length
First, we will understand what length is and how it will impact FBA fees. It is a fundamental physical property that describes the extent or size of something in a linear direction.
Width
It is the distance between two opposite sides or edges of a two-dimensional shape or object.
Height
Height measures the distance from the base or bottom of something to its top or highest point. It is a fundamental physical quantity that describes the vertical dimension or extent of objects, people, or structures.
Length, Width, and height are all measured in
●Meters (m)
● Centimeters (cm)
● Millimeters (mm)
● Kilometers (km)
● Inches (in)
● Feet (ft)
Weight
Weight is the force exerted on an object by gravity, measured in mass units (e.g., kg, lb).
Dimensional Weight and Actual Weight
Understanding these terms is essential to accurately interpret the FBA Fee Chart. Amazon calculates its fees based on either the actual weight or dimensional weight (also known as volumetric weight) of a package. Dimensional weight is calculated based on the package’s size, rather than its actual weight. If the actual weight is greater than the dimensional weight, Amazon will charge based on the actual weight. Conversely, if the dimensional weight is greater, Amazon will charge based on the dimensional weight. The formula of dimensional weight:
Dimensional Weight= (Length*Width*Height) /5000
Suppose, your product package has these dimensions (20cm*15cm*3cm) and the weight is 230g, its dimensional weight will be 180g. So, Amazon will charge on the base of actual weight.
Amazon has two types of fulfillment plans
● Low-Price FBA Rates
● Standard Fulfillment by Amazon
1.Low-Price FBA Fee Chart
Amazon facilitates sellers who want to sell small, lightweight, fast-moving, and low-priced products in this fulfillment module. If the product selling price is £10 (UK), €11 (DE), €12 (NL, FR, IT, ES), 140 SEK (SE), 55 PLN (PL) or less (including VAT).
In this chart, each row interprets the size tier, product dimensions, weight, and price as the FBA fee for the respective country.
We will try to understand the size and weight section. Below each size tier, dimensions are given in this order (length, width, and height), after that weight is given.
For the small envelope, your product package dimensions should be less than or equal to 20cm in length, 15cm in width,1cm in height, and 80g in weight. Your FBA fee will be 1.34 £ in the UK market.
And if your product package dimensions are (30cm*20cm*2cm) and 120g weight. You will be charged 1.69£ for the UK and 2.73€ for France.
Here is the twist, you need to explore all the available size tiers and choose a profitable one. This is how we saved 0.17 £ for each unit of a product launched in the UK. Our product dimensions were (28cm*20cm*5cm) and 400g weight. Our product package was in an extra large envelope size tier and the FBA fee per unit is 2.59£. But we decreased our product package height by 1cm and the FBA fee being charged is 2.36£.
You can also increase your profit margins by adjusting your product dimensions for higher profit.
The most challenging part will be height, so you need to focus on the height section. This will be a game changer for your profit margins.
2.Standard Fulfillment by Amazon
This fulfillment module applies to all products priced above the following thresholds: £10 in the UK, €11 in Germany, €12 in France, Italy, Spain, and the Netherlands, SEK 140 in Sweden, and PLN 55 in Poland. This module follows the same structure as Amazon’s Low Price FBA chart, with standardized sections for easy reference.
Against each size tier, dimensions are given but if the weight varies, the FBA fee will also change.
The given size tier standard envelope with dimensions (≤ 33cm*23cm*2.5cm) and if the product package weight is 211g, the FBA fee will be 2.20 not 2.07 for the UK market. By decreasing weight by 1g, you can save 0.13£ per unit. This may seem very attractive, but suppose you are sending an inventory of 10,000 units to the Amazon warehouse, you will save 650£ of the FBA fee and more savings in shipping fees and packaging material.
Conclusion
In this article, we have summarized the FBA fee calculation for both Amazon fulfillment modules. As we can see by studying the FBA chart efficiently, optimize your costs and boost your profit margins. The most important factor while calculating your FBA fee will be either weight or height. Making small adjustments to these factors can give you a competitive edge and help you stay ahead in the market.
Things to Remember
❖ Dimensions are given in this order (length, width, and height).
❖ Dimensional weight formula (length*width*height/ 5000)
❖ Size tiers
❖ Difference between Low-Price FBA Chart and Standard Fulfillment Chart.