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Seller University
Showcase Your Brand with Professional Visuals
we realise how important high-quality pictures are in today’s digital world for attracting attention and collaborating your audience. Our talented photographers and videographers are committed to producing fascinating content that connects with your target audience.Especially in markets like Amazon, where Enhanced Brand Content (EBC), storefront visuals, and main imagesare the most powerful tools to drive sales, we ensure your visuals stand out.
Product Photography
Featured your product perfectly: Our expert photographers produce photographs that highlight your products’ distinguishing features and quality. From studio shots to lifestyle they ensure that your product is photographed in such a way that each look is captured perfectly.
Videography Services
Product Videos
Dynamic Showcases: Our product videos bring your products to life, demonstrating their features, benefits, and uses in an engaging and informative way.
EBC and Storefront Creation: High-quality videos enhance your Enhanced Brand Content (EBC) and overall storefront, making your product listings more informative and visually appealing.
Brand Story Videos
Highlight Your Unique Selling Proposition: Demonstrate what distinguishes your brand from the competition and explains why customers should choose your products or services.
Tutorials and How-To Videos
Educate Your Customers: Our tutorial and how-to videos provide valuable information on how to use your products effectively. These videos can reduce customer queries and returns while enhancing user satisfaction.
Increased Visibility
Captivating visuals, such as high-quality images and engaging videos, grabs attention and makes products stand out in search results and product pages. This increased visibility leads to more clicks and visits to product listings.
Boost Conversion Rates:
Compelling visual content helps customers better understand products and their benefits, leading to higher conversion rates. Clear, attractive images and informative videos instill confidence in potential buyers and encourage them to purchase.
Enhanced Brand Perception:
Consistent, high-quality visuals across Amazon storefronts and product listings convey professionalism and build trust with customers. Brands that invest in visually appealing content are perceived as more reliable.
UpThrive: Empowering Brands for Excellence
Ready to elevate your brand’s appearance with captivating photos and videos? Contact Upthrive, today to discuss your creative needs and discover how we can help your brand stand out in the competitive digital marketplace.
Frequently Asked Questions
1) Can you create visual content specifically optimized for Amazon?
Yes, we have extensive experience creating visual content optimized for the Amazon platform. Whether enhancing main product images, creating Enhanced Brand Content (EBC), or developing storefront imagery, we ensure our visuals meet Amazon’s guidelines and effectively showcase your products to maximize sales potential.
2) Can you assist with updating or refreshing existing visual content for my brand?
Yes, we can help update or refresh your existing visual content to keep it current and relevant.
3) How do you ensure that your visual content effectively represents my brand?
We ensure that every piece of visual content is smoothly integrated into your brand’s identity and effectively communicates your message to your audience through close collaboration and feedback.
4) What file formats will the visual content be delivered in?
We accommodate specific format requests as needed.
LATEST BLOG
Efficient FBA Fee Calculation forIncreased Profit Margins
50% Increase in Profit Margins with Accurate FBA Fee Calculation
The packaging dimensions of your product play a crucial role in determining your profit margins. By calculating FBA fees skillfully, you can maximize your profit margins. This is how your profit margins will increase:
● Low Storage cost
● Less Shipping fees
● Controlled FBA fees
● Inexpensive Material
● Better Pricing Strategies
In this article, we will guide you through the process of calculating FBA fees for your next product, helping you to:
● Learn how to measure and calculate packaging dimensions accurately
● Determine the optimal packaging size for maximum profit
● Calculate FBA fees with confidence
By the end of this article, you will be equipped with the knowledge to calculate FBA fees efficiently, leading to a potential increase of 50% in your profit margins. Let’s get started!
What Impacts Your FBA Charges?
● Length
● Width
● Height
● Weigh
Length
First, we will understand what length is and how it will impact FBA fees. It is a fundamental physical property that describes the extent or size of something in a linear direction.
Width
It is the distance between two opposite sides or edges of a two-dimensional shape or object.
Height
Height measures the distance from the base or bottom of something to its top or highest point. It is a fundamental physical quantity that describes the vertical dimension or extent of objects, people, or structures.
Length, Width, and height are all measured in
●Meters (m)
● Centimeters (cm)
● Millimeters (mm)
● Kilometers (km)
● Inches (in)
● Feet (ft)
Weight
Weight is the force exerted on an object by gravity, measured in mass units (e.g., kg, lb).
Dimensional Weight and Actual Weight
Understanding these terms is essential to accurately interpret the FBA Fee Chart. Amazon calculates its fees based on either the actual weight or dimensional weight (also known as volumetric weight) of a package. Dimensional weight is calculated based on the package’s size, rather than its actual weight. If the actual weight is greater than the dimensional weight, Amazon will charge based on the actual weight. Conversely, if the dimensional weight is greater, Amazon will charge based on the dimensional weight. The formula of dimensional weight:
Dimensional Weight= (Length*Width*Height) /5000
Suppose, your product package has these dimensions (20cm*15cm*3cm) and the weight is 230g, its dimensional weight will be 180g. So, Amazon will charge on the base of actual weight.
Amazon has two types of fulfillment plans
● Low-Price FBA Rates
● Standard Fulfillment by Amazon
1.Low-Price FBA Fee Chart
Amazon facilitates sellers who want to sell small, lightweight, fast-moving, and low-priced products in this fulfillment module. If the product selling price is £10 (UK), €11 (DE), €12 (NL, FR, IT, ES), 140 SEK (SE), 55 PLN (PL) or less (including VAT).
In this chart, each row interprets the size tier, product dimensions, weight, and price as the FBA fee for the respective country.
We will try to understand the size and weight section. Below each size tier, dimensions are given in this order (length, width, and height), after that weight is given.
For the small envelope, your product package dimensions should be less than or equal to 20cm in length, 15cm in width,1cm in height, and 80g in weight. Your FBA fee will be 1.34 £ in the UK market.
And if your product package dimensions are (30cm*20cm*2cm) and 120g weight. You will be charged 1.69£ for the UK and 2.73€ for France.
Here is the twist, you need to explore all the available size tiers and choose a profitable one. This is how we saved 0.17 £ for each unit of a product launched in the UK. Our product dimensions were (28cm*20cm*5cm) and 400g weight. Our product package was in an extra large envelope size tier and the FBA fee per unit is 2.59£. But we decreased our product package height by 1cm and the FBA fee being charged is 2.36£.
You can also increase your profit margins by adjusting your product dimensions for higher profit.
The most challenging part will be height, so you need to focus on the height section. This will be a game changer for your profit margins.
2.Standard Fulfillment by Amazon
This fulfillment module applies to all products priced above the following thresholds: £10 in the UK, €11 in Germany, €12 in France, Italy, Spain, and the Netherlands, SEK 140 in Sweden, and PLN 55 in Poland. This module follows the same structure as Amazon’s Low Price FBA chart, with standardized sections for easy reference.
Against each size tier, dimensions are given but if the weight varies, the FBA fee will also change.
The given size tier standard envelope with dimensions (≤ 33cm*23cm*2.5cm) and if the product package weight is 211g, the FBA fee will be 2.20 not 2.07 for the UK market. By decreasing weight by 1g, you can save 0.13£ per unit. This may seem very attractive, but suppose you are sending an inventory of 10,000 units to the Amazon warehouse, you will save 650£ of the FBA fee and more savings in shipping fees and packaging material.
Conclusion
In this article, we have summarized the FBA fee calculation for both Amazon fulfillment modules. As we can see by studying the FBA chart efficiently, optimize your costs and boost your profit margins. The most important factor while calculating your FBA fee will be either weight or height. Making small adjustments to these factors can give you a competitive edge and help you stay ahead in the market.
Things to Remember
❖ Dimensions are given in this order (length, width, and height).
❖ Dimensional weight formula (length*width*height/ 5000)
❖ Size tiers
❖ Difference between Low-Price FBA Chart and Standard Fulfillment Chart.