Listing Optimization
Initial Audit and Analysis
Keyword Research
Optimize Product Titles
Enhanced Product Description
Optimized Bullet Points
Optimized Product Images
Backend Keyword Optimization
Monitoring and Iteration
Provide Reports and Insights
Seller University
Heighten Your Amazon Brand with Top-tier Listing Optimization
Listing Optimization transcends mere keyword stuffing or random selection. It’s a comprehensive process aimed at elevating your brand’s visibility and profit on Amazon. At UpThrive, we specialize in crafting tailored strategies using authentic SEO techniques, resulting in significant sales growth.
Increased Visibility
The A9 algorithm ranks well-optimized
listings higher in search results,
making them easier for potential
customers to find. By incorporating
relevant keywords and utilizing
backend keywords, optimized listings
improve searchability, leading to
higher traffic, better click-through
rates, and more sales opportunities.
High Conversion Rate
Well-described product listings increase
the likelihood of shoppers finding them
in Amazon search results.Clearly
describing a product’s features,
benefits, and components in the title
and bullet points makes it easier for
customers to finalize their buying
decision and encourages them to leave
a review.
Brand Loyalty
Effectively presenting your product’s
features and offers builds customer trust, making them more inclined to leave positive reviews. When customers are satisfied with their purchases, they are more likely to return for repeat business, fostering brand loyalty and long-term success.
UpThrive: Boosting your brand’s performance through listing optimization
Facing Amazon visibility challenges? Our expert team delves into your listings, tailoring detailed optimizations to drive increased clicks and conversions.
SEO Optimization
Secure top product rankings on Amazon with our specialized SEO strategies. Let us implement advanced tactics to maximize your product exposure and provide expert guidance for a robust Amazon SEO strategy.
Premium Content Creation
We’re experts in listing optimization through top-notch content creation. Enhance your listings with unique, value-driven content that clearly communicates your product’s benefits to attract potential buyers. Our specialty lies in transforming product descriptions into compelling sales tools. We prioritize highlighting the essential features that set your product apart from competitors.
Keyword Mastery
We specialize in keyword optimization, starting with thorough keyword research to identify high-intent search terms. Through strategic integration of these relevant keywords into product titles, descriptions, and backend search terms, we significantly enhance the visibility of listings on search results pages.
Enhanced Visuals
We establish a unique identity by offering visually stunning images that outshine competing products. Enhance the distinctiveness of your store by presenting captivating imagery, gaining a competitive edge on Amazon. Additionally, we specialize in creating compelling Enhanced Brand Content (EBC) images and content to further elevate your brand presence and drive conversions.
Listing Backened Optimization
We optimize the backend of your listings, a crucial element in helping Amazon’s algorithm learn and prioritize your listings for the most highly searched and relevant product terms. Continuous testing and updates ensure a sustained competitive advantage.
UpThrive, Right place to grow your business
Collaborate with us to unlock the pathways to growth through listing optimization. Elevate your brand and thrive with our expertise.
Frequently Asked Questions
1. How long does it take to see results from listing optimization?
Results from listing optimization may vary based on factors such as niche competitiveness and optimization effectiveness. Typically, improvements in search rankings and traffic can be seen within weeks to months of implementing strategies.
2. How do I know if my listings need optimization?
You may need to optimize your listings if you’re not seeing the desired level of visibility, clicks, or conversions.
3. How can listing optimization benefit my Amazon business?
Improving search visibility, click-through rates, conversions and enhance brand credibility
4. How often do you update and monitor my listings after optimization?
We consistently monitor and update your listings to maintain optimization and competitiveness. By tracking key metrics like search rankings, click-through rates, and conversions, we ensure your listings perform at their best.
LATEST BLOG
Efficient FBA Fee Calculation forIncreased Profit Margins
50% Increase in Profit Margins with Accurate FBA Fee Calculation
The packaging dimensions of your product play a crucial role in determining your profit margins. By calculating FBA fees skillfully, you can maximize your profit margins. This is how your profit margins will increase:
● Low Storage cost
● Less Shipping fees
● Controlled FBA fees
● Inexpensive Material
● Better Pricing Strategies
In this article, we will guide you through the process of calculating FBA fees for your next product, helping you to:
● Learn how to measure and calculate packaging dimensions accurately
● Determine the optimal packaging size for maximum profit
● Calculate FBA fees with confidence
By the end of this article, you will be equipped with the knowledge to calculate FBA fees efficiently, leading to a potential increase of 50% in your profit margins. Let’s get started!
What Impacts Your FBA Charges?
● Length
● Width
● Height
● Weigh
Length
First, we will understand what length is and how it will impact FBA fees. It is a fundamental physical property that describes the extent or size of something in a linear direction.
Width
It is the distance between two opposite sides or edges of a two-dimensional shape or object.
Height
Height measures the distance from the base or bottom of something to its top or highest point. It is a fundamental physical quantity that describes the vertical dimension or extent of objects, people, or structures.
Length, Width, and height are all measured in
●Meters (m)
● Centimeters (cm)
● Millimeters (mm)
● Kilometers (km)
● Inches (in)
● Feet (ft)
Weight
Weight is the force exerted on an object by gravity, measured in mass units (e.g., kg, lb).
Dimensional Weight and Actual Weight
Understanding these terms is essential to accurately interpret the FBA Fee Chart. Amazon calculates its fees based on either the actual weight or dimensional weight (also known as volumetric weight) of a package. Dimensional weight is calculated based on the package’s size, rather than its actual weight. If the actual weight is greater than the dimensional weight, Amazon will charge based on the actual weight. Conversely, if the dimensional weight is greater, Amazon will charge based on the dimensional weight. The formula of dimensional weight:
Dimensional Weight= (Length*Width*Height) /5000
Suppose, your product package has these dimensions (20cm*15cm*3cm) and the weight is 230g, its dimensional weight will be 180g. So, Amazon will charge on the base of actual weight.
Amazon has two types of fulfillment plans
● Low-Price FBA Rates
● Standard Fulfillment by Amazon
1.Low-Price FBA Fee Chart
Amazon facilitates sellers who want to sell small, lightweight, fast-moving, and low-priced products in this fulfillment module. If the product selling price is £10 (UK), €11 (DE), €12 (NL, FR, IT, ES), 140 SEK (SE), 55 PLN (PL) or less (including VAT).
In this chart, each row interprets the size tier, product dimensions, weight, and price as the FBA fee for the respective country.
We will try to understand the size and weight section. Below each size tier, dimensions are given in this order (length, width, and height), after that weight is given.
For the small envelope, your product package dimensions should be less than or equal to 20cm in length, 15cm in width,1cm in height, and 80g in weight. Your FBA fee will be 1.34 £ in the UK market.
And if your product package dimensions are (30cm*20cm*2cm) and 120g weight. You will be charged 1.69£ for the UK and 2.73€ for France.
Here is the twist, you need to explore all the available size tiers and choose a profitable one. This is how we saved 0.17 £ for each unit of a product launched in the UK. Our product dimensions were (28cm*20cm*5cm) and 400g weight. Our product package was in an extra large envelope size tier and the FBA fee per unit is 2.59£. But we decreased our product package height by 1cm and the FBA fee being charged is 2.36£.
You can also increase your profit margins by adjusting your product dimensions for higher profit.
The most challenging part will be height, so you need to focus on the height section. This will be a game changer for your profit margins.
2.Standard Fulfillment by Amazon
This fulfillment module applies to all products priced above the following thresholds: £10 in the UK, €11 in Germany, €12 in France, Italy, Spain, and the Netherlands, SEK 140 in Sweden, and PLN 55 in Poland. This module follows the same structure as Amazon’s Low Price FBA chart, with standardized sections for easy reference.
Against each size tier, dimensions are given but if the weight varies, the FBA fee will also change.
The given size tier standard envelope with dimensions (≤ 33cm*23cm*2.5cm) and if the product package weight is 211g, the FBA fee will be 2.20 not 2.07 for the UK market. By decreasing weight by 1g, you can save 0.13£ per unit. This may seem very attractive, but suppose you are sending an inventory of 10,000 units to the Amazon warehouse, you will save 650£ of the FBA fee and more savings in shipping fees and packaging material.
Conclusion
In this article, we have summarized the FBA fee calculation for both Amazon fulfillment modules. As we can see by studying the FBA chart efficiently, optimize your costs and boost your profit margins. The most important factor while calculating your FBA fee will be either weight or height. Making small adjustments to these factors can give you a competitive edge and help you stay ahead in the market.
Things to Remember
❖ Dimensions are given in this order (length, width, and height).
❖ Dimensional weight formula (length*width*height/ 5000)
❖ Size tiers
❖ Difference between Low-Price FBA Chart and Standard Fulfillment Chart.